Decod the essay to produce an essay structure.
Parag1:
Introduction
Parag2:
genre specific element
theory-steve neal
own example:(micro element)
Macro(s)-concept(audience/genre)
Thursday, 3 May 2012
Tuesday, 17 April 2012
Section A Question 1A:
Describe how you developed your skill in the use of digital technology and evaluate how this contributed to your post-production.
In my AS i edited all my images on three photo editing softwares, First i downloaded my images using a USB cable to conect my camera to my laptop this brought my photos up on IPhoto this downloaded the raw images and put them into a file. I then open photoshop and picked the choosen few i decided to edit from the many raw images i took. I then changed the focus's and made them look more defined, i changed the contrast to it all was in sync, i tried to make the images look as professional as i could. As i wasnt very familiar with Photoshop i couldnt do to much editing so i then went onto the internet and i logged into Piknic which is an online photo editing software.This let me add effects for example like 'Black and white' and 'Sepia' It also let me crop my images so the waste part of the photo was cut out from what i wanted in my magazine photos and front cover.My magazine was then put together mostly on Publisher as my knowledge of Indesign was very small. Once my images were uploaded to publisher i then began finding the title font and effect i wanted for my magazine. With my title i fadded the letters to make it more transparant as i felt this went more with the theme of my magazine.
I edited all my raw material of my trailer footage on final cut pro on a mac laptop. I started by conecting by video cannon camera with a USB to the laptop, this brought up Imovie which was the storer to my raw footage. On Imovie it saved all the rushes to a file which i downloaded into final cut pro.
In my AS evaluation I used Blogger, this was my base to laying out all my coursework and my final evaluation. In my evaluation i copied and pasted into it my manipulated images and took images from google that were the logo's of the certain magazine distributioners, so that when i was describing my progress of my AS coursework i had photographic images to back the information up. In my progression to A2 i once again used blogger as my base layout as this was the easiest and most clear way of showing my coursework and evalutation in various different ways without complication. Using blogger let me be able to insert videos in the answers to my evaluation questions which made my coursework a lot more technology varied. By making the videos; for one of the questions i filmed myself answering one of the questions spoken directly into the camera. For another question i took screen shot images of the trailer and magazine and poster so that me and my partner could put a running comentry over the top of the images showing our experimentation of our knowledge of different media variations to answer the questions. I Still included a written answer with the images i had copied and pasted like in AS to back my A2 answer up, infact i even included pie charts which was a slight progression from my AS written answer as it showed the technical sided example of what i was explaining about the sizes and proportions.
In my AS i edited all my images on three photo editing softwares, First i downloaded my images using a USB cable to conect my camera to my laptop this brought my photos up on IPhoto this downloaded the raw images and put them into a file. I then open photoshop and picked the choosen few i decided to edit from the many raw images i took. I then changed the focus's and made them look more defined, i changed the contrast to it all was in sync, i tried to make the images look as professional as i could. As i wasnt very familiar with Photoshop i couldnt do to much editing so i then went onto the internet and i logged into Piknic which is an online photo editing software.This let me add effects for example like 'Black and white' and 'Sepia' It also let me crop my images so the waste part of the photo was cut out from what i wanted in my magazine photos and front cover.My magazine was then put together mostly on Publisher as my knowledge of Indesign was very small. Once my images were uploaded to publisher i then began finding the title font and effect i wanted for my magazine. With my title i fadded the letters to make it more transparant as i felt this went more with the theme of my magazine.
I edited all my raw material of my trailer footage on final cut pro on a mac laptop. I started by conecting by video cannon camera with a USB to the laptop, this brought up Imovie which was the storer to my raw footage. On Imovie it saved all the rushes to a file which i downloaded into final cut pro.
In my AS evaluation I used Blogger, this was my base to laying out all my coursework and my final evaluation. In my evaluation i copied and pasted into it my manipulated images and took images from google that were the logo's of the certain magazine distributioners, so that when i was describing my progress of my AS coursework i had photographic images to back the information up. In my progression to A2 i once again used blogger as my base layout as this was the easiest and most clear way of showing my coursework and evalutation in various different ways without complication. Using blogger let me be able to insert videos in the answers to my evaluation questions which made my coursework a lot more technology varied. By making the videos; for one of the questions i filmed myself answering one of the questions spoken directly into the camera. For another question i took screen shot images of the trailer and magazine and poster so that me and my partner could put a running comentry over the top of the images showing our experimentation of our knowledge of different media variations to answer the questions. I Still included a written answer with the images i had copied and pasted like in AS to back my A2 answer up, infact i even included pie charts which was a slight progression from my AS written answer as it showed the technical sided example of what i was explaining about the sizes and proportions.
Monday, 26 March 2012
How has digital technology impacted on your creative decision making?
How has digital technology impacted on your creative decision making?
STRUCTURE:
pre-production: research and planning, ideas, planning structure of the filming day.
production: filming trailer, taking photos, (ID, Publisher)
Post-production: editing, manipulating images, finding and putting in sounds,
STRUCTURE:
pre-production: research and planning, ideas, planning structure of the filming day.
production: filming trailer, taking photos, (ID, Publisher)
Post-production: editing, manipulating images, finding and putting in sounds,
In my progression to my AS to A2 coursework, i started from developing a 'rock' music magazine to finishing my coursework making a short 'thriller' teaser trailer including a magazine and poster to compliment it. Technology played an important part throughout this whole process. I learnt various new technological methods to making my whole pieces much more creative to my best abilities.
Digital technology has impacted certain important parts of my decision making for my AS to A2 media coursework's. From the start of my AS it was the base of holding all my coursework together using 'blogger' this held all my images, written analyse, information, research and final pieces. My AS blog only had images and written analyse, but by A2 my blog had videos imported from you tube that we had created for our analyses and different media approaches. This blogger helped me show my coursework in a neat, organised and professional way with media aspects among it.
The internet was my source to all my findings using this technology i was able to research and find examples of magazines and teaser trailers on sites such as Google images and you tube. This helped my creativity as i was able to take examples and find ideas such as through my thriller trailer idea i could compare with other thriller trailers looking at the certain type of shots they used and include them in my teaser trailer to make it a more successful thriller. The trailer i found to have as my focus point and the base of my idea for my trailer was called 'Hard candy' this included diegetic sound and pauses to create tension it then finished with fast pased built up shots finishing on one long shot this created tension and this was exactly what i wanted from my teaser trailer and if you look at our final teaser trailer we have used various montage shots which then build up faster and shorter than a final long shot with breathing then a final non diegetic sound to create that lasting final tension to the last shot of the man's hand coming towards the wardrobe.
Using my photo camera cannon in my AS i had a focus edit on it so could change the focus point on my photos to make them more creative this expanded in my A2 coursework as this helped my ideas for angles and focus points for my teaser trailer and i could take my knowledge of images and adapt them to fit there genre. In my AS i did not use a tripod to take the photos for my magazine i just took them hand held, progressing to my A2 i still only took the magazine and poster photos hand held but when filming our trailer i had to have a steady base so my shots were clear and straight, not wobbly and eye straining.
In my AS i used publisher to edit and put together my magazine this was because i was not aware of Photoshop to well and i didn’t know any other photo editing sites, this left me limited and not as creative as i could be making my coursework not full to the potential i wanted it to be, for my AS i wanted to create a 'indie, rock' kind of look: i tried very hard to obtain this but because of my lack of knowledge to editing photos but images did not look as professional enough. By A2 however i had learnt simple editing tricks on Photoshop helping to put in contrasts and focuses into our magazine and poster, and the editing software 'final cut pro' was the teaser trailer editor, i knew how to use this and had the knowledge to be able to change my moving images lighting sounds and focuses to create the look i wanted.
Having all our work displayed on the computers we could show each other our work and get feedback in our A2 year so we could take the constructive criticism away and adapt it to our work to make it the best it could possibly be. During AS we still had audience feedback but it wasn’t as in depth and involved in the A2 progression.
Our magazine and poster was much better as we also used an editing site called picnik which has certain photo changing aspects that benefited our genre for our trailer.
For our sounds in our teaser trailer we were not allowed to use soundtrack music it could only be sounds that have label etc. due to copyright issues. The site was called ‘freesounds.org’; this had all the backing soundtrack sounds we used to create the tension for our trailer. To edit and put in my sounds i had to download them from this website on the internet and sync them to final cut pro to be cut and edited into their right slots we needed them for.
With my evaluation questions in AS I had just typed the answers out adding images where appropriate. However in my A2 coursework I used various different approaches for the questions. With one of the questions me and my partner took images about our process and actual coursework and put over it a spoken commentary, on another one of our questions I spoke directly to the camera answering the question as fully as possible. Other questions included typed up and also we did pie charts and tally’s to show our findings. My AS evaluation to my A2 is very different and you can see my more creative and experimental side come out once I was aware of how to use the technology I had been given.
Thursday, 8 March 2012
Essay question:
Analyse the ways in which the media represent one group of people that you have studied?
The Media can represent any certain topic in any light they find most preferable to entertain and inform their audiences. The Media organisations tend to be solely run on the more educated older adults who have their own views on certain classes and ages. For example our youths today are perceived as being ignorant and violent to the law. This is an example of Giroux(1997)'s theory of youth as an empty category. This theory is described that it is the adult generation that is reflecting the ideas of how all our youths act today. This is not entirely on the true identities of the youths. This is more of the representation of how the adult generation see them in an unlightening way. This is all part of the media represenatation as the adults show how they want the youths to be shown; through their online social media distribution of communication to the rest of the world. The media represents our youths in all kinds of negative ways and it is becoming out of control and these youths are being represented in extreme threating ways when in reality this is not the case at all. Newspapers dont sell if they have stories about youths behaving and doing good deeds for their communitys, Newspapers sell when we witness and hear that these youths are being terrorising and 'yobs' so this encourages the newspapers to hightlight and take more focus to the negative representations then the good because the negative representations are more interesting to read. The newspapers
Stuart hall quote.
what is representation?
historical quadrophenia- mods and rockers
+ newspapers- moral panic(cohen)
spercifically
micro impacting on the macro.
talk alot about macro with the element of the narratives.
contemporary
harry brown- negative representations comparisions between quad+harry brown.
symbolic violence
(mcrobbie)
vs fish tank
police representations in H.B newspaper
society self fofilling prophacy, group vs individual
attack the block challenging societies views- cultural hegemony.
london riots in newspapers
mediation
The Media can represent any certain topic in any light they find most preferable to entertain and inform their audiences. The Media organisations tend to be solely run on the more educated older adults who have their own views on certain classes and ages. For example our youths today are perceived as being ignorant and violent to the law. This is an example of Giroux(1997)'s theory of youth as an empty category. This theory is described that it is the adult generation that is reflecting the ideas of how all our youths act today. This is not entirely on the true identities of the youths. This is more of the representation of how the adult generation see them in an unlightening way. This is all part of the media represenatation as the adults show how they want the youths to be shown; through their online social media distribution of communication to the rest of the world. The media represents our youths in all kinds of negative ways and it is becoming out of control and these youths are being represented in extreme threating ways when in reality this is not the case at all. Newspapers dont sell if they have stories about youths behaving and doing good deeds for their communitys, Newspapers sell when we witness and hear that these youths are being terrorising and 'yobs' so this encourages the newspapers to hightlight and take more focus to the negative representations then the good because the negative representations are more interesting to read. The newspapers
Stuart hall quote.
what is representation?
historical quadrophenia- mods and rockers
+ newspapers- moral panic(cohen)
spercifically
micro impacting on the macro.
talk alot about macro with the element of the narratives.
contemporary
harry brown- negative representations comparisions between quad+harry brown.
symbolic violence
(mcrobbie)
vs fish tank
police representations in H.B newspaper
society self fofilling prophacy, group vs individual
attack the block challenging societies views- cultural hegemony.
london riots in newspapers
mediation
essay structuring
core base is about Contemporary media represention.
Harry brown, fish tank, the inbetweeners, attack the block, the london riots news coverage, the internet and self mediation. - have to discuss 2 or more different medias.
Now how does this contemporary representation compare with that of the past?
similaritys and differences.
Quadrophenia - the mods and rockers.
have they changed? - plato quote?
The social implications of different media representations of groups of people:
Sterotyping: whats this impact
what power does the audience have to 'resist'
propaganda, moral panic, youth as empty categories, cultural hegemony, stuart hall, and reading the texts and their messages
statistics on result of these representations on attitudes and beliefs vs the reality of the issues.( how people think youths do a lot more crimes then they actually do)
the extent in human identity:
increasing media - increasing mediation different ways to portray yourself.
re-presentation by others/by selves (facebook/youtube (youthtube))
Be critical of who is offering the representations and for what purpose - what result do they want for the representation.
mediated: how the media shapes your world and the way you live in it.
add own personal opinion
what in your opinion is the future of representations and what are you basing this on?
connections must be made between the examples/contrasts are discussed
you must embed the theory into what you are saying.
EXAMINER ADVICE STRUCTURE:
ALWAYS have a introduction: could start with a quote, paraphrase it and link it to issues of identity, representation,and the media.
historical examples - quadrophenia
contempory examples -MAIN BULK OF ESSAY
connect examples together
conclusion - return to start. summarise key idea. Prediction for the future.
maintaining cultual hegemony.
-
use referencing - name and year of publication given after first mention, e.g. (giroux,1997)
quote - paraphrase - critique
one text older then 5 years
other texts should be from within last 5 years
make a prediction for the future.
example - significance - theory - critique.
SECTION A: 2 QUESTIONS 25 MARKS EACH
SECTION B: ONE QUESTION 50 MARKS.
Harry brown, fish tank, the inbetweeners, attack the block, the london riots news coverage, the internet and self mediation. - have to discuss 2 or more different medias.
Now how does this contemporary representation compare with that of the past?
similaritys and differences.
Quadrophenia - the mods and rockers.
have they changed? - plato quote?
The social implications of different media representations of groups of people:
Sterotyping: whats this impact
what power does the audience have to 'resist'
propaganda, moral panic, youth as empty categories, cultural hegemony, stuart hall, and reading the texts and their messages
statistics on result of these representations on attitudes and beliefs vs the reality of the issues.( how people think youths do a lot more crimes then they actually do)
the extent in human identity:
increasing media - increasing mediation different ways to portray yourself.
re-presentation by others/by selves (facebook/youtube (youthtube))
Be critical of who is offering the representations and for what purpose - what result do they want for the representation.
mediated: how the media shapes your world and the way you live in it.
add own personal opinion
what in your opinion is the future of representations and what are you basing this on?
connections must be made between the examples/contrasts are discussed
you must embed the theory into what you are saying.
EXAMINER ADVICE STRUCTURE:
ALWAYS have a introduction: could start with a quote, paraphrase it and link it to issues of identity, representation,and the media.
historical examples - quadrophenia
contempory examples -MAIN BULK OF ESSAY
connect examples together
conclusion - return to start. summarise key idea. Prediction for the future.
maintaining cultual hegemony.
-
use referencing - name and year of publication given after first mention, e.g. (giroux,1997)
quote - paraphrase - critique
one text older then 5 years
other texts should be from within last 5 years
make a prediction for the future.
example - significance - theory - critique.
SECTION A: 2 QUESTIONS 25 MARKS EACH
SECTION B: ONE QUESTION 50 MARKS.
Tuesday, 6 March 2012
representation of young people
'what is happening to our young people? they disrespect their elders; they disobey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?' - Plato 4th century.
Stereotypes:
They originate in and reflect the power relations in society because they are part of a culture's ideology.
They marginalize people, treating them as 'the other'
They categorize people into groups whose members supposedly share inevitable characteristics, most typically, negative ones.
They are inflexible or rigid, thus not easily corrected.
they are simplistic
they are prejudgements not based on experience(they could be reinforced by negative personal experience).
Propaganda: a form of communication aimed at influencing the attitude of a community toward some cause or position.
what words describe youth and youth culture in today's media? - Ignorant to the law, no morals, thugs, uneducated, undisiplined, lazy, reckless...
our view on the elderly: fragile, old fasioned,
Stereotypes:
They originate in and reflect the power relations in society because they are part of a culture's ideology.
They marginalize people, treating them as 'the other'
They categorize people into groups whose members supposedly share inevitable characteristics, most typically, negative ones.
They are inflexible or rigid, thus not easily corrected.
they are simplistic
they are prejudgements not based on experience(they could be reinforced by negative personal experience).
Propaganda: a form of communication aimed at influencing the attitude of a community toward some cause or position.
what words describe youth and youth culture in today's media? - Ignorant to the law, no morals, thugs, uneducated, undisiplined, lazy, reckless...
our view on the elderly: fragile, old fasioned,
Friday, 2 March 2012
How have British youth been represented through different media in the London Riots
that's the nature of the medium; as it whizzes past the eyes it seems very relevant but the malady of reality TV stars is that their shelf life expires, like dog years, by the power of seven
When I was warned to be discreet on-air about the extent of the violence, I quoted a British first-world-war general who, reflecting on the inability of his returning troops to adapt to civilian life, said: "You cannot rouse the animal in man then expect it to be put aside at a moment's notice."
"Yeah, that's exactly the kind of thing we want you to say the opposite of," said the channel's representative
If we don't want our young people to tear apart our communities then don't let people in power tear apart the values that hold our communities together.
I remember Cameron saying "hug a hoodie" but I haven't seen him doing it. Why would he? Hoodies don't vote, they've realised it's pointless, that whoever gets elected will just be a different shade of the "we don't give a toss about you" party.
Politicians don't represent the interests of people who don't vote. They barely care about the people who do vote. They look after the corporations who get them elected. Cameron only spoke out against News International when it became evident to us, US, the people, not to him (like Rose West, "He must've known") that the newspapers Murdoch controlled were happy to desecrate the dead in the pursuit of another exploitative, distracting story.
my hands are sticky with blood money from representing corporate interests through film, television and commercials, venerating, through my endorsements and celebrity, products and a lifestyle that contributes to the alienation of an increasingly dissatisfied underclass
When I was warned to be discreet on-air about the extent of the violence, I quoted a British first-world-war general who, reflecting on the inability of his returning troops to adapt to civilian life, said: "You cannot rouse the animal in man then expect it to be put aside at a moment's notice."
"Yeah, that's exactly the kind of thing we want you to say the opposite of," said the channel's representative
If we don't want our young people to tear apart our communities then don't let people in power tear apart the values that hold our communities together.
I remember Cameron saying "hug a hoodie" but I haven't seen him doing it. Why would he? Hoodies don't vote, they've realised it's pointless, that whoever gets elected will just be a different shade of the "we don't give a toss about you" party.
Politicians don't represent the interests of people who don't vote. They barely care about the people who do vote. They look after the corporations who get them elected. Cameron only spoke out against News International when it became evident to us, US, the people, not to him (like Rose West, "He must've known") that the newspapers Murdoch controlled were happy to desecrate the dead in the pursuit of another exploitative, distracting story.
my hands are sticky with blood money from representing corporate interests through film, television and commercials, venerating, through my endorsements and celebrity, products and a lifestyle that contributes to the alienation of an increasingly dissatisfied underclass
Tuesday, 28 February 2012
PRINT MEDIA
Teen trouble: 26 nov 2007:
12% of crime is from teenagers
but adults believe so much more from the media.
The news of the world says that they don't just educate they entertain so having a teen behaving badly is much more entertaining than watching a teen being good. this means that the bad story's get more space.
hypodermic theory - despite the debates behind the hyperdemic syringe, i would argue that actually because of the moral panic created through proliferation of negative press that actually this theory exsists particulary in this.
Deminising British youth
Desensitisation theory -
rupert murdoch owns a massive % of media.
where are these reports coming from?ownerships.
IPSOS MORI Survey 2005:
40% of articles focus on violence, crime, anti-social behaviour; 71% are negative.
Brunel University 2007:
TV News: violent crime or celebrities; young people are only 1% of sources.
Women in Journalism 2008:
72% of articles were negative; 3.4% positive
75% about crime, drugs, police.
Boys: yobs, thugs, sick, feral, hoodies, louts, scum
Only positive stories are about boys who died young
New media has a lot of coverage over the london riots.
David Starkey(racial and believes culture is a bad influence)
CASE STUDY:
Rioting 2.0?
Turning off the internet
What role did new media technologies, particularly social networking sites play in the london riots?
Do media cause riots or revolutions?
technology and surveilleance: mobile phones, CCTV, 24-hour news...
QUESTIONS ON THE GUARDIAN:
12% of crime is from teenagers
but adults believe so much more from the media.
The news of the world says that they don't just educate they entertain so having a teen behaving badly is much more entertaining than watching a teen being good. this means that the bad story's get more space.
hypodermic theory - despite the debates behind the hyperdemic syringe, i would argue that actually because of the moral panic created through proliferation of negative press that actually this theory exsists particulary in this.
Deminising British youth
Desensitisation theory -
rupert murdoch owns a massive % of media.
where are these reports coming from?ownerships.
IPSOS MORI Survey 2005:
40% of articles focus on violence, crime, anti-social behaviour; 71% are negative.
Brunel University 2007:
TV News: violent crime or celebrities; young people are only 1% of sources.
Women in Journalism 2008:
72% of articles were negative; 3.4% positive
75% about crime, drugs, police.
Boys: yobs, thugs, sick, feral, hoodies, louts, scum
Only positive stories are about boys who died young
New media has a lot of coverage over the london riots.
David Starkey(racial and believes culture is a bad influence)
CASE STUDY:
Rioting 2.0?
Turning off the internet
What role did new media technologies, particularly social networking sites play in the london riots?
Do media cause riots or revolutions?
technology and surveilleance: mobile phones, CCTV, 24-hour news...
QUESTIONS ON THE GUARDIAN:
How can you link cultural hegemony to this article?
The higher class
The conservatities have 'massively exaggerated the problems in state schools', linking poor families with educational failure and anti-social behaviour.
The fabians accuse the conservaties of playing to middle class fears and invoking 'a moral panic' about education
Tory MPs..
How does the article suggest moral panic is being caused?
it has always sutied the conservatives to play to middle class fears and moral panics around education'tim horton'
David camerson's comment in july that he was terrified by the porospect of sending his children to a local state secondary school...
Can you link in Mcrobbies smybolic violence theory? how?
They link together issues such as bad discipline, falling standards, crime, and feral children, with educational standards in disadvantaged schools. In so doing, they end up encouraging a massively exaggerated view of problems like crime and drugs, and stigmatise schools in disadvantaged areas.
How far do you agree with this article that governments decisions and policies are continuing to create a divide between the middle and working class?
Discuss
Between 6 and 10 August 2011, several London boroughs and districts of cities and towns across England suffered widespread rioting, looting and arson.Tuesday, 21 February 2012
Online Media.
FACEBOOK LOGO: the connotations of this image are social networking, computer, online, public, representation of yourself to other people, advertisment, sharing of information, judgemental, events.
The impact of this kind of media on british youth and youth culture is that:
(P)
Youths become more social with other youths
Different cultures comminicate giving a more wide variety of oppions and aproaches to our society.
Keeping incontact with family and friends who you cannot see regulary.
(N)
Online bullying.
People that you dont want to, to have access to your information this could be a lot or a little depending on how much you put on it.
New forms of social interaction that media technologies enabled:
Globalisation
Sharing of information
development of self-identity
Self realisation
Collective intelligence
Reshaping media messages and their flow; reshape and recirculate messages
increased voice
Consumer communication with business(greater influence)-mass collaboration
awareness-bands/skills
communication has become interactive dialogue
user generated content(UGC)
self presentation and self disclosure
increasing diversity within cultures
online media focus on some or all of the 7 functional building block - identity, conversations, sharing, presence, relationships, repuation and groups(kietzmann et al. 2011)
"Online media are especially suitable to construct and develop several identities of the self (Turkle, 1998)."
'If facebook was a country it would be the third largist in the world'
The modern identity concept:
Personal identity - sense of being a unique individual
Social dentity - results from being a member of a group
- in former times: nationality, race, gender, occupation, sport club.
Mediatization of the self - diversity of interest groups in online social networks
- easy transition between those communities
why people go on facebook:
entertainment
escapism
knowledge/information
personal relationships/social interaction
personal identity
Digital identity
A person has not just one stable and homogeneous identity.
identity consists of several fragments that permanently change.
multiple, but coharent.
-The certain type of popular media's can be anything from the internet, to magazines, to Television, to Advertising and/or music. These are all surrounding our young people influenening them in all types of ways.
(Celebrities,peers on social networking sites,youtube videos,newsreports)
-The reason it is no longer possible for an identity to just be constructed in a small community and influenced by their families is that arguebly everything in our lifes today is seen to be 'media-saturated' and that the popular online media variations are much more appealing to the younger generation therefore becoming more of their favourite way of acting and forming indenitys. Media makes you more open minded.
-Media saturated means how the media is feeding us information of our way of living that the media has dominanted our society and everyone wants to see,read and discovery what it has to offer. That media plays a large role in our lives. Media saturates into who we are and what we look like and act like.
"Identity is complicated-everybody thinks they've got one" David Gauntlett
BUCKINGHAM
He classifies identity as an 'ambiguous and slippery' term;
identity is something unique to each of us, but also implies a relationship with a broader group;
identity can changed according to our circumstances;
identity is fluid and is affected by broader changes;
how can you relate this to Britishness?(political,immigration,regionality;where your born/live,
identity becomes more important to us if we feel it is threatened;
CULTURAL IMPERIALISM: Influence of one culture to another.
You have this communication through globalisation.
Could argue that what we thought was British isn't anymore as it has been effected by different cultures.
DAVID GAUNTLETT
Identity is complicated however, everybody feels that they have one;
religious and national identites are at the heart of major international conflicts
the average teenager can create numerous identites in a short space of time(Especially using the internet, social networking sites etc.)
We like to think we are unique, but Gauntlett questions whether this is an illusion, and we are all much more similar then we think.
5 KEY THEMES:
1. creativity as a process(about emotions and experiences)
2. making and sharing(to feel alive, to participate, in community)
3.happiness(through creativity and community)
4.creativity as social glue(a middle layer between individuals and society)
5.making your mark(and making the world your own)
Memes 'a catchprase or concept that spreads quickly from person to person via the internet'.
The impact of this kind of media on british youth and youth culture is that:
(P)
Youths become more social with other youths
Different cultures comminicate giving a more wide variety of oppions and aproaches to our society.
Keeping incontact with family and friends who you cannot see regulary.
(N)
Online bullying.
People that you dont want to, to have access to your information this could be a lot or a little depending on how much you put on it.
New forms of social interaction that media technologies enabled:
Globalisation
Sharing of information
development of self-identity
Self realisation
Collective intelligence
Reshaping media messages and their flow; reshape and recirculate messages
increased voice
Consumer communication with business(greater influence)-mass collaboration
awareness-bands/skills
communication has become interactive dialogue
user generated content(UGC)
self presentation and self disclosure
increasing diversity within cultures
online media focus on some or all of the 7 functional building block - identity, conversations, sharing, presence, relationships, repuation and groups(kietzmann et al. 2011)
"Online media are especially suitable to construct and develop several identities of the self (Turkle, 1998)."
'If facebook was a country it would be the third largist in the world'
The modern identity concept:
Personal identity - sense of being a unique individual
Social dentity - results from being a member of a group
- in former times: nationality, race, gender, occupation, sport club.
Mediatization of the self - diversity of interest groups in online social networks
- easy transition between those communities
why people go on facebook:
entertainment
escapism
knowledge/information
personal relationships/social interaction
personal identity
Digital identity
A person has not just one stable and homogeneous identity.
identity consists of several fragments that permanently change.
multiple, but coharent.
Media Use in Identity Construction; Katherine Hamley.
Questions:
• Young people are surrounded by influential imagery – popular media (Examples?)
• It is no longer possible for an identity to just be constructed in a small community and influenced by a family (Discuss)
• Everything concerning our lives is ‘media saturated’ (What does this mean?)
Answers:-The certain type of popular media's can be anything from the internet, to magazines, to Television, to Advertising and/or music. These are all surrounding our young people influenening them in all types of ways.
(Celebrities,peers on social networking sites,youtube videos,newsreports)
-The reason it is no longer possible for an identity to just be constructed in a small community and influenced by their families is that arguebly everything in our lifes today is seen to be 'media-saturated' and that the popular online media variations are much more appealing to the younger generation therefore becoming more of their favourite way of acting and forming indenitys. Media makes you more open minded.
-Media saturated means how the media is feeding us information of our way of living that the media has dominanted our society and everyone wants to see,read and discovery what it has to offer. That media plays a large role in our lives. Media saturates into who we are and what we look like and act like.
"Identity is complicated-everybody thinks they've got one" David Gauntlett
BUCKINGHAM
He classifies identity as an 'ambiguous and slippery' term;
identity is something unique to each of us, but also implies a relationship with a broader group;
identity can changed according to our circumstances;
identity is fluid and is affected by broader changes;
how can you relate this to Britishness?(political,immigration,regionality;where your born/live,
identity becomes more important to us if we feel it is threatened;
CULTURAL IMPERIALISM: Influence of one culture to another.
You have this communication through globalisation.
Could argue that what we thought was British isn't anymore as it has been effected by different cultures.
DAVID GAUNTLETT
Identity is complicated however, everybody feels that they have one;
religious and national identites are at the heart of major international conflicts
the average teenager can create numerous identites in a short space of time(Especially using the internet, social networking sites etc.)
We like to think we are unique, but Gauntlett questions whether this is an illusion, and we are all much more similar then we think.
5 KEY THEMES:
1. creativity as a process(about emotions and experiences)
2. making and sharing(to feel alive, to participate, in community)
3.happiness(through creativity and community)
4.creativity as social glue(a middle layer between individuals and society)
5.making your mark(and making the world your own)
Memes 'a catchprase or concept that spreads quickly from person to person via the internet'.
An Anthropological Introduction to Youtube
Michael Wesch
Whilst watching the video answer these question
1. When was Youtube first released?
June 23rd 2008
2. According to Michael Wesch what does Web 2.0 allow people to do?
3. When media changes what else changes?
4. What influenced the loss of community? And what has now filled this void?
5. How are communities connected?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
6. Explain what he means by voyeuristic capabilities?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
7. Write 3 points about what he refers when he discusses playing with identity
• ………………………………………………………………………………………………………………………
• ……………………………………………………………………………………………………………………...
• ………………………………………………………………………………………………………………………
8. What does the ‘Free hugs phenomenon’ suggest about people?
……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
Thursday, 9 February 2012
media effects: Learn these for exam.
Hypodermic model: The media is injecting us with the ideas.
Cultivation Theory: The more criminal/violent behaveour we see on TV the more likely you are to believe it is happening in real life. It cultivates your mind into beliving it is reality.
Copy cat Theory: You copy what you see on TV. It is gloryfing this horrific behaveour.
Moral Panic: When (youth) or such: becomes a threat to society. Creating panic amoung a society.
Analysis:
Whose perspective is dominant in each of the texts?
Whar do the representations have in common?
How are the represenatations different?
How are parental figures represented?
How important is social class?
What do you understand by contemporary British social realism?
- Social realist films attempt to potray issues facing ordinary people in their social situations.
- Social realist films try to show that society and the capitalist system leads to the exploitation of the poor or dispossessed.
- These groups are shown as victims of the system rather than being totally responsible for their own bad behaviour.
When comparing our collective identity..
Who is being represented?
Who is representing them?
How are they represented?
What seems to be the intentions of the representations?
What is the dominant discourse?
What range of readings are there?
Look for Alternate discourses?
COLLECTIVE IDENTITY:
The social context in which the film/Tv programme is made influences the messages/values/dominant discourse of the film.
Representartions can cause problems for the groups, because marginalized groups have little control.
Compare to more commercial products.
THEORIST - STUART HALL:
encoding-decoding theory: how we actually read the media. Examines the relationship between a text and its audience.
encoding is when the meaning and codes and put into a media product.
Decoding is when we process the products and try to interpret and understand.
Polysemic - meaning they may be read differently by different people.
first reading:(hegemonic)
We are agreeing with the dominant ideologies. We are working together.
Second reading:(negotiated)
The audience might understand the dominant ideologies but might not agree with them. Pick bits to agree with and deflect the bits they dont agree with.
third reading:(counter-hegemonic)oppositional.
Will understand the contextual message but will decode the message by a completely opposititional means.
(Will still understand it but by no means agree with it)
A representation is a mixture of:
the thing itself
the opinions of the people doing the representation
the reaction of the invididual to the representation
the context of the society in which the representation is taking place
Implicit personality theory:
Cultivation Theory: The more criminal/violent behaveour we see on TV the more likely you are to believe it is happening in real life. It cultivates your mind into beliving it is reality.
Copy cat Theory: You copy what you see on TV. It is gloryfing this horrific behaveour.
Moral Panic: When (youth) or such: becomes a threat to society. Creating panic amoung a society.
Analysis:
Whose perspective is dominant in each of the texts?
Whar do the representations have in common?
How are the represenatations different?
How are parental figures represented?
How important is social class?
What do you understand by contemporary British social realism?
- Social realist films attempt to potray issues facing ordinary people in their social situations.
- Social realist films try to show that society and the capitalist system leads to the exploitation of the poor or dispossessed.
- These groups are shown as victims of the system rather than being totally responsible for their own bad behaviour.
When comparing our collective identity..
Who is being represented?
Who is representing them?
How are they represented?
What seems to be the intentions of the representations?
What is the dominant discourse?
What range of readings are there?
Look for Alternate discourses?
COLLECTIVE IDENTITY:
The social context in which the film/Tv programme is made influences the messages/values/dominant discourse of the film.
Representartions can cause problems for the groups, because marginalized groups have little control.
Compare to more commercial products.
THEORIST - STUART HALL:
encoding-decoding theory: how we actually read the media. Examines the relationship between a text and its audience.
encoding is when the meaning and codes and put into a media product.
Decoding is when we process the products and try to interpret and understand.
Polysemic - meaning they may be read differently by different people.
first reading:(hegemonic)
We are agreeing with the dominant ideologies. We are working together.
Second reading:(negotiated)
The audience might understand the dominant ideologies but might not agree with them. Pick bits to agree with and deflect the bits they dont agree with.
third reading:(counter-hegemonic)oppositional.
Will understand the contextual message but will decode the message by a completely opposititional means.
(Will still understand it but by no means agree with it)
A representation is a mixture of:
the thing itself
the opinions of the people doing the representation
the reaction of the invididual to the representation
the context of the society in which the representation is taking place
Implicit personality theory:
Thursday, 2 February 2012
How are British youths represented in Quadrophenia and Harry Brown
Both these films portray the British youth in very different ways, Harry Brown makes us feel intimidated by these youths that they are our new feared characters we would usually believe were things like 'zombies' in the horror genre. But these 'hoodies' hit home a lot more and we feel much more frightened by them because they are not made up and infact they are part of our society today. Harry Brown represents these youths as ignorant to the laws and morals of a civil society, as we see with examples from the opening sequence we have the 'thugs' pressuring one boy who wants to be part of their 'gang' into making him smoke weed like a 'real man' they are saying, They then pass him a gun and we can see that every single one of them get excited at the idea of having their own gun. As if it is a privlege to own the power that could end a persons life to becoming a respected 'hoodie', The opening sequence demontrates the nievity and violent youths who think what they know and do is the right actions to go about. We see this taken to the extreme when they are pretending to shot at a woman missing her by inches who is walking in daylight through the park pushing a pram with her baby inside they shot at her twice scaring her and her screaming for her life and by the third shot with the youths laughing as it is some innocent game they shot her and it hits her and we see blood as she falls to the floor, insinuating that she could be infact dead and these horrific actions that these youths think is funny leads to the public society in danger. Just by this opening sequence of Harry Brown us as the audiences feel threatened and scared of these thugish youths who show all the hallmarks of the stereotypical youth of our 'Broken Britain' with the tracksuits,guns and their dead eyes. Director Daniel Barber is also aware of the visual power of the 'hood' itself as an iconic image that has long had sinister connotations; most with the ku klux klan and the Grim Reaper.You have these youths hiding their faces masking their idenities and because we cannot see them scares us as we don't know who we are confronted by. What seperates the hoodies from the youth cults of previous moral panics that we see in 'Quadrophenia' who are the 'teddy boys', 'the mods' and 'rockers' etc. Is that they do not have the pop-cultural weight of the other subcultures, who grouped their members through the bonding of music, art and fashion. These new aged 'youths' are instead defined by their class: percieved as being bottom of the 'heap' and their social standing. That they are the lowest of all our classes. The perceptions of both films show very different examples of youths 'acting out', we have 'harry brown' who demonstrates youths acting like 'thugs' causing fright to people for their sheer enjoyment and looking for trouble and it is just seen as much more of a negative personer of these youths. Whereas even though Quadrophenia's youths take drugs and drink it comes accross in a more hippster innocent way as if they are just looking for a good time and not to cause trouble whilst trying to find their own person. They are more challenged by the adults for instance the parents have more control affecting their feelings than they would in Harry Brown. These youths only really cause harm to the public society when they are rioting against eachother the groups of 'the mods' and 'the rockers' who are the oppsite and hate one another.
It was In the early-mid 1960s when the two conflicting groups of British youths sparked the first case of major nationwide moral panic with their fighting. The 'Rockers' who were the first group, usually rural, manual workers who wore clothes such as black leather jackets and rode big motorcycles in gangs. The other group 'the mods', were mostly city dwellers who wore suits and rode scooters and green jackets, and who saw the rockers as “out of touch” and looking to cause trouble. Conflict usually took place over disputes like the overlapping of territories. Quadrophenia shows the impact of entering the same territorie when the rockers and mods are both in Brighton and cause a huge riot that gets the police involved because it becomes so extreme with them hitting one another with wooden bats. However they of course dont use guns or knifes so we dont feel as threatened once again by these youths as they dont exactly want to 'kill' someone they just want to own their territorie and show them 'who's boss' Where as in Harry Brown the youths are eager to kill and hurt innocent people to make them seem stronger, more intimitating and powerful to one another. In Harry Brown the Adults are percieved as the heros who hunt down and infact sometimes kill these terror antagonists of youths we are in favour throughout this film of the adults suceeding in victory over the uncontrollable teenagers. In Quadrophenia the adults arent seen as the good guys, nor the bad guys they are just the characters who want their teenagers to grow up and become mature rather than take drugs and ride around in their scooters all day and go to parties. The main character's parents in this film only get agressive towards him because of him being late home and not getting up for work or finding drugs in his possession and this is the kind of action any parent would have today(maybe not as violent, of course) but they are only doing this actions because they want whats best for the teenager who is going through the rebellion stage trying to find themselves as a person. So in this film we have an open mind about the adults in contrast to the youths. Applying theorists i would put Acland's (1995) theory of how the adults and youths who are protrayed as 'normal' are now contrasting with the youths that we could describe as 'delinquents' and 'ASBOS' so it shows us a clear break in the differences and these 'ASBOS' are acting in an unexceptable way. This theorist believes that the media plays a big part in youths and that the 'ideology of protection' is aided when we are watching and monitering the youths every move as they need constant survallience with the way they act. This is at the time of a persons life when you are coming into your own person with your own attitudes and thoughts and this is the time to be learning the values and social rules of how we should all be acting, to make sure these youths confrom to the rules and do not stray. These adults in Aclands theory believe the adults have this middle class revenge fantasy in which these working class youths are punished. This theory is shown in Harry Brown with the adults acting as the hero fighting for morality and a unterrifing society. In Quadrophenia, the theory of Cohen's (1972) is used as it was in the 1960's that this theorist looked at the media responses to the mods and rocker riots in these times. He argued that certain topics arised from societies during the time when the topics were the anxieties of the societies of the time. For instance the rocker riots came from the youths rebel to the rock and roll life style they had taken acustomed to. A Moral panic occurs when the media highlights and widens the seriousness of youths. The idea of moral panic is that it allows the society to deside what values it does not accept. But the example of working class youths potrayed today have become this 'horror' and 'scary' image that have become a contempory scare for us today. Maybe perhaps tapping into the economic anxieties, and concerns about benifit cultures and the long list of people unemployed with nothing to live for but their youth 'gangs'. We can see from the different theorists perseptives and form our own watching these two films and the difference portral of these young 'youths' that a lot has changed from the 1960's to todays time and that we would say that the mentality of these youths has got far more aggressive and ignorant as the years go on and there is fear that this will continue and the actions of these youths will get out of hand unless we can instruct some kind of control as these youths are becoming more 'scarier' to our society by the second, and what used to be a rebelling of culture act is turning into terrorism and threat to gain enjoyment: if that is the case then today's middle class youths are infact frightening to us, from the representation of these two media texts and the media publication alone.
It was In the early-mid 1960s when the two conflicting groups of British youths sparked the first case of major nationwide moral panic with their fighting. The 'Rockers' who were the first group, usually rural, manual workers who wore clothes such as black leather jackets and rode big motorcycles in gangs. The other group 'the mods', were mostly city dwellers who wore suits and rode scooters and green jackets, and who saw the rockers as “out of touch” and looking to cause trouble. Conflict usually took place over disputes like the overlapping of territories. Quadrophenia shows the impact of entering the same territorie when the rockers and mods are both in Brighton and cause a huge riot that gets the police involved because it becomes so extreme with them hitting one another with wooden bats. However they of course dont use guns or knifes so we dont feel as threatened once again by these youths as they dont exactly want to 'kill' someone they just want to own their territorie and show them 'who's boss' Where as in Harry Brown the youths are eager to kill and hurt innocent people to make them seem stronger, more intimitating and powerful to one another. In Harry Brown the Adults are percieved as the heros who hunt down and infact sometimes kill these terror antagonists of youths we are in favour throughout this film of the adults suceeding in victory over the uncontrollable teenagers. In Quadrophenia the adults arent seen as the good guys, nor the bad guys they are just the characters who want their teenagers to grow up and become mature rather than take drugs and ride around in their scooters all day and go to parties. The main character's parents in this film only get agressive towards him because of him being late home and not getting up for work or finding drugs in his possession and this is the kind of action any parent would have today(maybe not as violent, of course) but they are only doing this actions because they want whats best for the teenager who is going through the rebellion stage trying to find themselves as a person. So in this film we have an open mind about the adults in contrast to the youths. Applying theorists i would put Acland's (1995) theory of how the adults and youths who are protrayed as 'normal' are now contrasting with the youths that we could describe as 'delinquents' and 'ASBOS' so it shows us a clear break in the differences and these 'ASBOS' are acting in an unexceptable way. This theorist believes that the media plays a big part in youths and that the 'ideology of protection' is aided when we are watching and monitering the youths every move as they need constant survallience with the way they act. This is at the time of a persons life when you are coming into your own person with your own attitudes and thoughts and this is the time to be learning the values and social rules of how we should all be acting, to make sure these youths confrom to the rules and do not stray. These adults in Aclands theory believe the adults have this middle class revenge fantasy in which these working class youths are punished. This theory is shown in Harry Brown with the adults acting as the hero fighting for morality and a unterrifing society. In Quadrophenia, the theory of Cohen's (1972) is used as it was in the 1960's that this theorist looked at the media responses to the mods and rocker riots in these times. He argued that certain topics arised from societies during the time when the topics were the anxieties of the societies of the time. For instance the rocker riots came from the youths rebel to the rock and roll life style they had taken acustomed to. A Moral panic occurs when the media highlights and widens the seriousness of youths. The idea of moral panic is that it allows the society to deside what values it does not accept. But the example of working class youths potrayed today have become this 'horror' and 'scary' image that have become a contempory scare for us today. Maybe perhaps tapping into the economic anxieties, and concerns about benifit cultures and the long list of people unemployed with nothing to live for but their youth 'gangs'. We can see from the different theorists perseptives and form our own watching these two films and the difference portral of these young 'youths' that a lot has changed from the 1960's to todays time and that we would say that the mentality of these youths has got far more aggressive and ignorant as the years go on and there is fear that this will continue and the actions of these youths will get out of hand unless we can instruct some kind of control as these youths are becoming more 'scarier' to our society by the second, and what used to be a rebelling of culture act is turning into terrorism and threat to gain enjoyment: if that is the case then today's middle class youths are infact frightening to us, from the representation of these two media texts and the media publication alone.
Tuesday, 31 January 2012
Youth
Describe the representation of of youth in the two posters. What are the connotations of the two texts?
Both texts have youths leaning as a group with their backs on the wall. Both these posters are very similar is layout and purpose. We can see that 'this is england' has the tag line "Stand out from the crowd" Contrasting with the image with is a crowd/group of youths all looking very different and independant. This was a time when independance was a big issue so in both posters we can see even though they are in a group that every single one of the characters are trying to stand out of the group with their certain individuality in their mannar etc.
Choose a sub-culture from the 50's, 60's or 70's and research into them. Create a character profile about them including images to support (much like the ones you find for music magazines, such as NME). What were their ideologies, attitudes and beliefs? How were they identified? what brands were identified with them? What music did they listen to?
Both texts have youths leaning as a group with their backs on the wall. Both these posters are very similar is layout and purpose. We can see that 'this is england' has the tag line "Stand out from the crowd" Contrasting with the image with is a crowd/group of youths all looking very different and independant. This was a time when independance was a big issue so in both posters we can see even though they are in a group that every single one of the characters are trying to stand out of the group with their certain individuality in their mannar etc.
Choose a sub-culture from the 50's, 60's or 70's and research into them. Create a character profile about them including images to support (much like the ones you find for music magazines, such as NME). What were their ideologies, attitudes and beliefs? How were they identified? what brands were identified with them? What music did they listen to?
Thursday, 26 January 2012
How does contemporary representation compare to previous time periods?
YOUTH SUB-CULTURE
A Group of individuals who are united through a common value system and tastes(clothes,music,politics etc).
A Group who are also positioned outside of the mainstream, and who unify as a response to the mainstream
Emo
Goths
Chavs
Preppy
Indie/hipsters
mental
punks
scene kids
skin heads
Teleboys
Skaters
INDIE:
They want to be an individual stand out from the trends and crowds.
They wear vintage clothes from charity shops and markets normally. Not fans of mainstream brands.
What are the values of a subculture?
Conformity and Rebellion.
Attitude to capitalism and consumerism.
'Tribal' Rivalry.
Traditional or 'neophile' (a person who loves novely, one who likes trends; person who accept the future enthusiastically and enjoys changes and evolution)
Ideology in 1950's and 1960's - peace, Rebellion against parents, Radicalism - reactions against the post war.
Many groups are involved in protest and resistance against the mainstream...
Teens will often move between subcultures, and older youths mix and match styles/values from a mix of subcultures.
In the 21st century the dominant meaning systems'(that define the mainstream) are crumbling.
"There is no mainstream. There are many streams."
Mainstream is in perpetual flux, rapaciously absorbing alternative culture at such a fast rate that the notion of a mainstream becomes obsolete.
So if there is no mainstream then there is nothing for the teens to react against - intstead they are driven by other motives; and these must be understood on their own terms, individual terms.
1950's TEDS/TEDDY BOYS.
Anti-establishment, some of the original juvenile delinquents.
uniform: drainpipe trousers, drape edwardian jackets with velvet collars, string ties or slim-jims and DA(ducks arse) haircuts and sideburns.
Music - introduction of Rock n'Roll(Bill hayley and the comets (film - rock around the clock) and Elvis Presley)
1960's MODS
Mod(Originally modernist to describe modern jazz musicians and fans) is a subculture that originated in London in the late 1950's and peaked in the early to mid 1960's.
As Psychedelic rock and the hippie subculture grew more popular in the UK, many people drifted away from the mod scene.
Uniform hard to describe as they were prone to continuous revitalistation.
1960's Skinheads
A Skinhead is a member of a subculture thyat originated among working class youths in the UK.
Named for their close-cropped or shaven heads, The First Skinheads were greatly influenced by west indian (Specifically jamaican) rude boys and British mods in terms of fashion, music and lifestyle.
Early 1970's Punks
Emerged From USA, UK and Australia.
Based around Punk Rock.
Centered around listening to recordings or live concerts of a loud, aggressive genre of rock music called punk rock, usually shortened to punk.
Individual freedom and anti-establishment views.
viewpoints:
Anti-authoritarianism
a DIY ethic
non conformity
direct action
and not selling out.
THE CULTURAL REVOLUTION
Before 1950's the world war 2, Britain was entering a period of increased freedom and affluence.
Many of the old social cultural structures began to be challenged, especially by the young.
Rationing was coming to an end.
The american way of life started to become key to the aspirations of the british public. - Both culture and material goods.
(deregulation of broadcasting in 1954= introduction of commercial TV)
More cheaper coloured magazines, ment more advertisment. Most originated from America.
A World wide economic boom(postwar regeneration schemes)
Labour was defeated by the conservatives at the 1951 general election. - This change marked a shift from state control, for freedom 'set the people free'
Touth given more freedom from the deregulation and commercialisation of society.
Americas influence:
Where-ever you lived meant that you consumed almost anything that had 'made in america'
Viewed by some as a Symtom of cultural degeneration.
Cultural imperialism: is the practice of promoting, distinguishing, separating or artificially injecting the culture of one society into another (America influence on Britain Post War).
-
Car ownership rose by 250% between 1951 and 1961, and between 1955 and 1960 average weekly earnings rose by 34% while the cost of most technological consumer items fell in real terms. In the 1950's consumers had more money to spend on goods, and more goods from which to choose.
People expected to have goods such as televisions, refrigerators etc. Before the war these had been luxury items available only to the most privileged seletions of society.
Rebal with a cause
The wild ones
A Group of individuals who are united through a common value system and tastes(clothes,music,politics etc).
A Group who are also positioned outside of the mainstream, and who unify as a response to the mainstream
Emo
Goths
Chavs
Preppy
Indie/hipsters
mental
punks
scene kids
skin heads
Teleboys
Skaters
INDIE:
They want to be an individual stand out from the trends and crowds.
They wear vintage clothes from charity shops and markets normally. Not fans of mainstream brands.
What are the values of a subculture?
Conformity and Rebellion.
Attitude to capitalism and consumerism.
'Tribal' Rivalry.
Traditional or 'neophile' (a person who loves novely, one who likes trends; person who accept the future enthusiastically and enjoys changes and evolution)
Ideology in 1950's and 1960's - peace, Rebellion against parents, Radicalism - reactions against the post war.
Many groups are involved in protest and resistance against the mainstream...
Teens will often move between subcultures, and older youths mix and match styles/values from a mix of subcultures.
In the 21st century the dominant meaning systems'(that define the mainstream) are crumbling.
"There is no mainstream. There are many streams."
Mainstream is in perpetual flux, rapaciously absorbing alternative culture at such a fast rate that the notion of a mainstream becomes obsolete.
So if there is no mainstream then there is nothing for the teens to react against - intstead they are driven by other motives; and these must be understood on their own terms, individual terms.
1950's TEDS/TEDDY BOYS.
Anti-establishment, some of the original juvenile delinquents.
uniform: drainpipe trousers, drape edwardian jackets with velvet collars, string ties or slim-jims and DA(ducks arse) haircuts and sideburns.
Music - introduction of Rock n'Roll(Bill hayley and the comets (film - rock around the clock) and Elvis Presley)
1960's MODS
Mod(Originally modernist to describe modern jazz musicians and fans) is a subculture that originated in London in the late 1950's and peaked in the early to mid 1960's.
As Psychedelic rock and the hippie subculture grew more popular in the UK, many people drifted away from the mod scene.
Uniform hard to describe as they were prone to continuous revitalistation.
1960's Skinheads
A Skinhead is a member of a subculture thyat originated among working class youths in the UK.
Named for their close-cropped or shaven heads, The First Skinheads were greatly influenced by west indian (Specifically jamaican) rude boys and British mods in terms of fashion, music and lifestyle.
Early 1970's Punks
Emerged From USA, UK and Australia.
Based around Punk Rock.
Centered around listening to recordings or live concerts of a loud, aggressive genre of rock music called punk rock, usually shortened to punk.
Individual freedom and anti-establishment views.
viewpoints:
Anti-authoritarianism
a DIY ethic
non conformity
direct action
and not selling out.
THE CULTURAL REVOLUTION
Before 1950's the world war 2, Britain was entering a period of increased freedom and affluence.
Many of the old social cultural structures began to be challenged, especially by the young.
Rationing was coming to an end.
The american way of life started to become key to the aspirations of the british public. - Both culture and material goods.
(deregulation of broadcasting in 1954= introduction of commercial TV)
More cheaper coloured magazines, ment more advertisment. Most originated from America.
A World wide economic boom(postwar regeneration schemes)
Labour was defeated by the conservatives at the 1951 general election. - This change marked a shift from state control, for freedom 'set the people free'
Touth given more freedom from the deregulation and commercialisation of society.
Americas influence:
Where-ever you lived meant that you consumed almost anything that had 'made in america'
Viewed by some as a Symtom of cultural degeneration.
Cultural imperialism: is the practice of promoting, distinguishing, separating or artificially injecting the culture of one society into another (America influence on Britain Post War).
-
Car ownership rose by 250% between 1951 and 1961, and between 1955 and 1960 average weekly earnings rose by 34% while the cost of most technological consumer items fell in real terms. In the 1950's consumers had more money to spend on goods, and more goods from which to choose.
People expected to have goods such as televisions, refrigerators etc. Before the war these had been luxury items available only to the most privileged seletions of society.
Rebal with a cause
The wild ones
Thursday, 19 January 2012
Theories
Theorist | Year | Concepts | Your explanation |
Giroux | 1997 | Youth as empty category | In this theorist, it is described that It is the adult generation that is reflecting the ideas of how all youth act today. This is not entirely on the true identities of the youths. This is more the representation of how the adult generation see them in an unlightening way. How these youths are potrayed and seen as is how the adults want them to be looked upon as. |
Acland | 1995 | Ideology of protection; deviant youth and reproduction of social order | Acland uses the examples of how adults and youths who are potrayed as 'normal' contrasting with the youths we could describe as 'delinquents'and 'ASBOS' so it shows us a clear break in the differences and how the 'ASBOS' that are potrayed are acting in an unexceptable way. The media plays a big part in youths as this theorist describes that the 'ideology of protection' is aided when we are watching and monitering the youths every move as they need constant survallience. As at this time of a persons life at youth you are coming into your own person with your own attitudes and thoughts and this is the time to be learning the values and social rules of how we should all be acting. To make sure these youths confrom to the rules and do not stray. |
Gramsci | 1971 (1929-1935) | Cultural hegemony | This theorist idea is that the middle/working class are able to dominate a society by making their way of life seem normal and and a natural way of living. The implied meaning of dominance and power is always constantly seen as a struggle with societies constantly debating what is and isn't acceptable nowadays. |
Cohen | 1972 | Moral panic | In the 1960's this theorist looked at the media responses to the mods and rocker riots in these times. He argued that certain topics arised from societies during the time when the topics were the anxieties of the societies of the time. For instance the rocker riots came from the youths rebel to the rock and roll life style they had taken acustomed to. A moral panic occurs when The media highlights and widens the seriousness of youths. The idea of moral panic is that it allows the society to deside what values it does not accept. The example of working class youths potrayed today have become this 'horror' and 'scary' image that have become a contempory scare for us today. Maybe perhaps tapping into the economic anxieties. concerns about benifit cultures and the long list of people unemployed. |
McRobbie | 2004 | Symbolic Violence | |
Gerbner | 1986 | Cultivation Theory | This is the study of television effecting peoples perceptions on crime. He found that people who watched more television tended to overestimate the levels of crime. He called this 'mean word syndrome' this is because the media eg. newspapers, tv, films etc. all contain representations of crime and over time this has influcened peoples thoughts on the crime today. this is called 'cultivation theory' this is that the society and media representations of young people that are shown as delinquents and ignorant to the rules could change how they are perceived by society. |
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