Hypodermic model: The media is injecting us with the ideas.
Cultivation Theory: The more criminal/violent behaveour we see on TV the more likely you are to believe it is happening in real life. It cultivates your mind into beliving it is reality.
Copy cat Theory: You copy what you see on TV. It is gloryfing this horrific behaveour.
Moral Panic: When (youth) or such: becomes a threat to society. Creating panic amoung a society.
Analysis:
Whose perspective is dominant in each of the texts?
Whar do the representations have in common?
How are the represenatations different?
How are parental figures represented?
How important is social class?
What do you understand by contemporary British social realism?
- Social realist films attempt to potray issues facing ordinary people in their social situations.
- Social realist films try to show that society and the capitalist system leads to the exploitation of the poor or dispossessed.
- These groups are shown as victims of the system rather than being totally responsible for their own bad behaviour.
When comparing our collective identity..
Who is being represented?
Who is representing them?
How are they represented?
What seems to be the intentions of the representations?
What is the dominant discourse?
What range of readings are there?
Look for Alternate discourses?
COLLECTIVE IDENTITY:
The social context in which the film/Tv programme is made influences the messages/values/dominant discourse of the film.
Representartions can cause problems for the groups, because marginalized groups have little control.
Compare to more commercial products.
THEORIST - STUART HALL:
encoding-decoding theory: how we actually read the media. Examines the relationship between a text and its audience.
encoding is when the meaning and codes and put into a media product.
Decoding is when we process the products and try to interpret and understand.
Polysemic - meaning they may be read differently by different people.
first reading:(hegemonic)
We are agreeing with the dominant ideologies. We are working together.
Second reading:(negotiated)
The audience might understand the dominant ideologies but might not agree with them. Pick bits to agree with and deflect the bits they dont agree with.
third reading:(counter-hegemonic)oppositional.
Will understand the contextual message but will decode the message by a completely opposititional means.
(Will still understand it but by no means agree with it)
A representation is a mixture of:
the thing itself
the opinions of the people doing the representation
the reaction of the invididual to the representation
the context of the society in which the representation is taking place
Implicit personality theory:
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