Monday, 26 March 2012

How has digital technology impacted on your creative decision making?

How has digital technology impacted on your creative decision making?



STRUCTURE:

pre-production: research and planning, ideas, planning structure of the filming day.

production: filming trailer, taking photos, (ID, Publisher)

Post-production: editing, manipulating images, finding and putting in sounds,


In my progression to my AS to A2 coursework, i started from developing a 'rock' music magazine to finishing my coursework making a short 'thriller' teaser trailer including a magazine and poster to compliment it. Technology played an important part throughout this whole process. I learnt various new technological methods to making my whole pieces much more creative to my best abilities.
Digital technology has impacted certain important parts of my decision making for my AS to A2 media coursework's. From the start of my AS it was the base of holding all my coursework together using 'blogger' this held all my images, written analyse, information, research and final pieces. My AS blog only had images and written analyse, but by A2 my blog had videos imported from you tube that we had created for our analyses and different media approaches. This blogger helped me show my coursework in a neat, organised and professional way with media aspects among it.
The internet was my source to all my findings using this technology i was able to research and find examples of magazines and teaser trailers on sites such as Google images and you tube. This helped my creativity as i was able to take examples and find ideas such as through my thriller trailer idea i could compare with other thriller trailers looking at the certain type of shots they used and include them in my teaser trailer to make it a more successful thriller. The trailer i found to have as my focus point and the base of my idea for my trailer was called 'Hard candy' this included diegetic sound and pauses to create tension it then finished with fast pased built up shots finishing on one long shot this created tension and this was exactly what i wanted from my teaser trailer and if you look at our final teaser trailer we have used various montage shots which then build up faster and shorter than a final long shot with breathing then a final non diegetic sound to create that lasting final tension to the last shot of the man's hand coming towards the wardrobe.
Using my photo camera cannon in my AS i had a focus edit on it so could change the focus point on my photos to make them more creative this expanded in my A2 coursework as this helped my ideas for angles and focus points for my teaser trailer and i could take my knowledge of images and adapt them to fit there genre. In my AS i did not use a tripod to take the photos for my magazine i just took them hand held, progressing to my A2 i still only took the magazine and poster photos hand held but when filming our trailer i had to have a steady base so my shots were clear and straight, not wobbly and eye straining.
 In my AS i used publisher to edit and put together my magazine this was because i was not aware of Photoshop to well and i didn’t know any other photo editing sites, this left me limited and not as creative as i could be making my coursework not full to the potential i wanted it to be, for my AS i wanted to create a 'indie, rock' kind of look: i tried very hard to obtain this but because of my lack of knowledge to editing photos but images did not look as professional enough. By A2 however i had learnt simple editing tricks on Photoshop helping to put in contrasts and focuses into our magazine and poster, and the editing software 'final cut pro' was the teaser trailer editor, i knew how to use this and had the knowledge to be able to change my moving images lighting sounds and focuses to create the look i wanted.
Having all our work displayed on the computers we could show each other our work and get feedback in our A2 year so we could take the constructive criticism away and adapt it to our work to make it the best it could possibly be. During AS we still had audience feedback but it wasn’t as in depth and involved in the A2 progression.
Our magazine and poster was much better as we also used an editing site called picnik which has certain photo changing aspects that benefited our genre for our trailer.
For our sounds in our teaser trailer we were not allowed to use soundtrack music it could only be sounds that have label etc. due to copyright issues. The site was called ‘freesounds.org’; this had all the backing soundtrack sounds we used to create the tension for our trailer. To edit and put in my sounds i had to download them from this website on the internet and sync them to final cut pro to be cut and edited into their right slots we needed them for.
With my evaluation questions in AS I had just typed the answers out adding images where appropriate. However in my A2 coursework I used various different approaches for the questions. With one of the questions me and my partner took images about our process and actual coursework and put over it a spoken commentary, on another one of our questions I spoke directly to the camera answering the question as fully as possible. Other questions included typed up and also we did pie charts and tally’s to show our findings. My AS evaluation to my A2 is very different and you can see my more creative and experimental side come out once I was aware of how to use the technology I had been given.

Thursday, 8 March 2012

Essay question:

Analyse the ways in which the media represent one group of people that you have studied?

The Media can represent any certain topic in any light they find most preferable to entertain and inform their audiences. The Media organisations tend to be solely run on the more educated older adults who have their own views on certain classes and ages. For example our youths today are perceived as being ignorant and violent to the law. This is an example of Giroux(1997)'s theory of youth as an empty category. This theory is described that it is the adult generation that is reflecting the ideas of how all our youths act today. This is not entirely on the true identities of the youths. This is more of the representation of how the adult generation see them in an unlightening way. This is all part of the media represenatation as the adults show how they want the youths to be shown; through their online social media distribution of communication to the rest of the world. The media represents our youths in all kinds of negative ways and it is becoming out of control and these youths are being represented in extreme threating ways when in reality this is not the case at all. Newspapers dont sell if they have stories about youths behaving and doing good deeds for their communitys, Newspapers sell when we witness and hear that these youths are being terrorising and 'yobs' so this encourages the newspapers to hightlight and take more focus to the negative representations then the good because the negative representations are more interesting to read. The newspapers




Stuart hall quote.
what is representation?

historical quadrophenia- mods and rockers
+ newspapers- moral panic(cohen)

spercifically
micro impacting on the macro.
talk alot about macro with the element of the narratives.

contemporary
harry brown- negative representations comparisions between quad+harry brown.

symbolic violence
(mcrobbie)
vs fish tank

police representations in H.B newspaper

society self fofilling prophacy, group vs individual

attack the block challenging societies views- cultural hegemony.

london riots in newspapers

mediation

essay structuring

core base is about Contemporary media represention.
Harry brown, fish tank, the inbetweeners, attack the block, the london riots news coverage, the internet and self mediation. - have to discuss 2 or more different medias.

Now how does this contemporary representation compare with that of the past?
similaritys and differences.
Quadrophenia - the mods and rockers.
have they changed? - plato quote?

The social implications of different media representations of groups of people:
Sterotyping: whats this impact
what power does the audience have to 'resist'
propaganda, moral panic, youth as empty categories, cultural hegemony, stuart hall, and reading the texts and their messages
statistics on result of these representations on attitudes and beliefs vs the reality of the issues.( how people think youths do a lot more crimes then they actually do)

the extent in human identity:
increasing media - increasing mediation different ways to portray yourself.
re-presentation by others/by selves (facebook/youtube (youthtube))
Be critical of who is offering the representations and for what purpose - what result do they want for the representation.
mediated: how the media shapes your world and the way you live in it.

add own personal opinion
what in your opinion is the future of representations and what are you basing this on?
connections must be made between the examples/contrasts are discussed
you must embed the theory into what you are saying.


EXAMINER ADVICE STRUCTURE:
ALWAYS have a introduction: could start with a quote, paraphrase it and link it to issues of identity, representation,and the media.
historical examples - quadrophenia
contempory examples -MAIN BULK OF ESSAY
connect examples together
conclusion - return to start. summarise key idea. Prediction for the future.
maintaining cultual hegemony.
-
use referencing - name and year of publication given after first mention, e.g. (giroux,1997)
quote - paraphrase - critique
one text older then 5 years
other texts should be from within last 5 years
make a prediction for the future.

example - significance - theory - critique.

SECTION A: 2 QUESTIONS 25 MARKS EACH
SECTION B: ONE QUESTION 50 MARKS.

Tuesday, 6 March 2012

representation of young people

'what is happening to our young people? they disrespect their elders; they disobey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?' - Plato 4th century.


Stereotypes:
They originate in and reflect the power relations in society because they are part of a culture's ideology.
They marginalize people, treating them as 'the other'
They categorize people into groups whose members supposedly share inevitable characteristics, most typically, negative ones.

They are inflexible or rigid, thus not easily corrected.
they are simplistic
they are prejudgements not based on experience(they could be reinforced by negative personal experience).


Propaganda: a form of communication aimed at influencing the attitude of a community toward some cause or position.

what words describe youth and youth culture in today's media? - Ignorant to the law, no morals, thugs, uneducated, undisiplined, lazy, reckless...


our view on the elderly: fragile, old fasioned,

Friday, 2 March 2012

How have British youth been represented through different media in the London Riots

 that's the nature of the medium; as it whizzes past the eyes it seems very relevant but the malady of reality TV stars is that their shelf life expires, like dog years, by the power of seven

When I was warned to be discreet on-air about the extent of the violence, I quoted a British first-world-war general who, reflecting on the inability of his returning troops to adapt to civilian life, said: "You cannot rouse the animal in man then expect it to be put aside at a moment's notice."
"Yeah, that's exactly the kind of thing we want you to say the opposite of," said the channel's representative

If we don't want our young people to tear apart our communities then don't let people in power tear apart the values that hold our communities together.


I remember Cameron saying "hug a hoodie" but I haven't seen him doing it. Why would he? Hoodies don't vote, they've realised it's pointless, that whoever gets elected will just be a different shade of the "we don't give a toss about you" party.



Politicians don't represent the interests of people who don't vote. They barely care about the people who do vote. They look after the corporations who get them elected. Cameron only spoke out against News International when it became evident to us, US, the people, not to him (like Rose West, "He must've known") that the newspapers Murdoch controlled were happy to desecrate the dead in the pursuit of another exploitative, distracting story.



my hands are sticky with blood money from representing corporate interests through film, television and commercials, venerating, through my endorsements and celebrity, products and a lifestyle that contributes to the alienation of an increasingly dissatisfied underclass

Tuesday, 28 February 2012

PRINT MEDIA

Teen trouble: 26 nov 2007:

12% of crime is from teenagers
but adults believe so much more from the media.

The news of the world says that they don't just educate they entertain so having a teen behaving badly is much more entertaining than watching a teen being good. this means that the bad story's get more space.

hypodermic theory - despite the debates behind the hyperdemic syringe, i would argue that actually because of the moral panic created through proliferation of negative press that actually this theory exsists particulary in this.


Deminising British youth






Desensitisation theory -




rupert murdoch owns a massive % of media.
where are these reports coming from?ownerships.


IPSOS MORI Survey 2005:
40% of articles focus on violence, crime, anti-social behaviour; 71% are negative.

Brunel University 2007:
TV News: violent crime or celebrities; young people are only 1% of sources.

Women in Journalism 2008:
72% of articles were negative; 3.4% positive
75% about crime, drugs, police.
Boys: yobs, thugs, sick, feral, hoodies, louts, scum
Only positive stories are about boys who died young

New media has a lot of coverage over the london riots.

David Starkey(racial and believes culture is a bad influence)

CASE STUDY:
Rioting 2.0?
Turning off the internet
What role did new media technologies, particularly social networking sites play in the london riots?
Do media cause riots or revolutions?
technology and surveilleance: mobile phones, CCTV, 24-hour news...

 QUESTIONS ON THE GUARDIAN:



How can you link cultural hegemony to this article?
The higher class
The conservatities have 'massively exaggerated the problems in state schools', linking poor families with educational failure and anti-social behaviour.
The fabians accuse the conservaties of playing to middle class fears and invoking 'a moral panic' about education
Tory MPs..


How does the article suggest moral panic is being caused?

it has always sutied the conservatives to play to middle class fears and moral panics around education'tim horton'
David camerson's comment in july that he was terrified by the porospect of sending his children to a local state secondary school...



Can you link in Mcrobbies smybolic violence theory? how?

They link together issues such as bad discipline, falling standards, crime, and feral children, with educational standards in disadvantaged schools. In so doing, they end up encouraging a massively exaggerated view of problems like crime and drugs, and stigmatise schools in disadvantaged areas.



 How far do you agree with this article that governments decisions and policies are continuing to create a divide between the middle and working class?

 Discuss
Between 6 and 10 August 2011, several London boroughs and districts of cities and towns across England suffered widespread rioting, looting and arson.

 

Tuesday, 21 February 2012

Online Media.

FACEBOOK LOGO: the connotations of this image are social networking, computer, online, public, representation of yourself to other people, advertisment, sharing of information, judgemental, events.

The impact of this kind of media on british youth and youth culture is that:

(P)
Youths become more social with other youths
Different cultures comminicate giving a more wide variety of oppions and aproaches to our society.
Keeping incontact with family and friends who you cannot see regulary.

(N)
Online bullying.
People that you dont want to, to have access to your information  this could be a lot or a little depending on how much you put on it.

New forms of social interaction that media technologies enabled:
Globalisation
Sharing of information
development of self-identity
Self realisation
Collective intelligence
Reshaping media messages and their flow; reshape and recirculate messages
increased voice
Consumer communication with business(greater influence)-mass collaboration
awareness-bands/skills
communication has become interactive dialogue
user generated content(UGC)
self presentation and self disclosure
increasing diversity within cultures
online media focus on some or all of the 7 functional building block - identity, conversations, sharing, presence, relationships, repuation and groups(kietzmann et al. 2011)


"Online media are especially suitable to construct and develop several identities of the self (Turkle, 1998)."


'If facebook was a country it would be the third largist in the world'

The modern identity concept:
Personal identity - sense of being a unique individual
Social dentity - results from being a member of a group
- in former times: nationality, race, gender, occupation, sport club.
Mediatization of the self - diversity of interest groups in online social networks
- easy transition between those communities

why people go on facebook:
entertainment
escapism
knowledge/information
personal relationships/social interaction
personal identity


Digital identity
A person has not just one stable and homogeneous identity.
identity consists of several fragments that permanently change.
multiple, but coharent.


Media Use in Identity Construction; Katherine Hamley.
Questions:


      Young people are surrounded by influential imagery – popular media (Examples?)
      It is no longer possible for an identity to just be constructed in a small community and influenced by a family (Discuss)
      Everything concerning our lives is ‘media saturated’ (What does this mean?)
Answers:
-The certain type of popular media's can be anything from the internet, to magazines, to Television, to Advertising and/or music. These are all surrounding our young people influenening them in all types of ways.
(Celebrities,peers on social networking sites,youtube videos,newsreports)

-The reason it is no longer possible for an identity to just be constructed in a small community and influenced by their families is that arguebly everything in our lifes today is seen to be 'media-saturated' and that the popular online media variations are much more appealing to the younger generation therefore becoming more of their favourite way of acting and forming indenitys. Media makes you more open minded.

-Media saturated means how the media is feeding us information of our way of living that the media has dominanted our society and everyone wants to see,read and discovery what it has to offer. That media plays a large role in our lives.  Media saturates into who we are and what we look like and act like.


"Identity is complicated-everybody thinks they've got one" David Gauntlett

BUCKINGHAM
He classifies identity as an 'ambiguous and slippery' term;
identity is something unique to each of us, but also implies a relationship with a broader group;
identity can changed according to our circumstances;
identity is fluid and is affected by broader changes;
how can you relate this to Britishness?(political,immigration,regionality;where your born/live,
identity becomes more important to us if we feel it is threatened;


CULTURAL IMPERIALISM: Influence of one culture to another.

You have this communication through globalisation.
 Could argue that what we thought was British isn't anymore as it has been effected by different cultures.

DAVID GAUNTLETT



Identity is complicated however, everybody feels that they have one;
religious and national identites are at the heart of major international conflicts
the average teenager can create numerous identites in a short space of time(Especially using the internet, social networking sites etc.)
We like to think we are unique, but Gauntlett questions whether this is an illusion, and we are all much more similar then we think.

5 KEY THEMES:
1. creativity as a process(about emotions and experiences)
2. making and sharing(to feel alive, to participate, in community)
3.happiness(through creativity and community)
4.creativity as social glue(a middle layer between individuals and society)
5.making your mark(and making the world your own)


Memes 'a catchprase or concept that spreads quickly from person to person via the internet'.



An Anthropological Introduction to Youtube
Michael Wesch

Whilst watching the video answer these question
1.       When was Youtube first released?
June 23rd 2008
2.       According to Michael Wesch what does Web 2.0 allow people to do?

3.       When media changes what else changes?

4.       What influenced the loss of community? And what has now filled this void?

5.       How are communities connected?
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6.       Explain what he means by voyeuristic capabilities?
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7.       Write 3 points about what he refers when he discusses playing with identity
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8.       What does the ‘Free hugs phenomenon’ suggest about people?
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